Who or what is a YouTuber? Is that really a full-time job?
Youtuber? Subscribers? Channel? Is being a Youtuber really a job? In fact, the term YouTuber is a recognized profession and not an easy one, because working as a professional YouTuber is a real full-time job.
We have briefly summarized for you how extensive the activity as a Youtuber actually is:
Just post a video and earn money? No, unfortunately it’s not that easy.
Subscribers expect new contributions every day. The more creative, unusual or unique the video becomes, the easier it is to get a thumbs up or a subscription as a thank you.
Having more followers means getting closer to the dream of becoming a YouTuber.
The industry is very strict and merciless, because hundreds of thousands of subscribers have expectations of regularity and consistently high standards. Whoever manages to satisfy his fans is sure to be a YouTube star.
How do i start?
Basically, it doesn’t take much to take that first step as a YouTuber.
YouTube keeps the entry barrier low. A Google account is enough to open a channel on the video portal and post your own videos on the internet.
But that alone doesn’t make a YouTube star. In order to be able to live on a YouTube salary, the right mix of sympathy, courage, patience and creativity is required.
The subject of your own videos is a very important success factor. What do we mean by that?
Is your channel about earthworms? Then your audience won’t be very diverse. Lifestyle, fitness or a Chanel game, on the other hand, often attract the interest of YouTube users.
How can I create a Youtube channel?
1. Choose a good name for your channel. Think of a name not many people will use, but will easily remember. If it’s inappropriate, you’ll have a bad image. You can choose to use your real name if you’d like, or you can make up a good one yourself. Just remember once you’ve decided it may take a while before you can change that username again. For example, if you decided on the name “Ready Spaghetti” and then realized it to be a bad choice you might have to wait up to three months to change that name. So choose wisely.
2. Remember to make a cool username and a catchy channel name. You don’t want it to be like any other channel so be creative and make a totally new one that nobody but yourself could think of.
- Be aware of potential misunderstandings. For example, the word “artistic” sounds a lot like “autistic,” especially if you have a British accent. Unless both words apply to you, you might want to choose something different.
- Avoid saying “channel” in your channel name. Just like “Star Wars” sounds cooler than “Star Wars: The Movie,” it’s better if you leave out the word “channel.” For example, “Brad’s Math Channel” sounds less professional than “Math with Brad” or “Brad the Math Man.”
- Try puns and rhymes. For example, if your name is Jane Doe and you’re an artist, you could name your channel Jane Doe the Art Pro, PicassDoe, or Doe Vinci.
3. Go to YouTube and log in with your Google account. Once you are logged in, you will see your name or username at the top of the left menu. Click this to access your user page
4. Add a profile picture. It’s a necessary piece of your YouTube channel. Make sure it has something to do with your channel name to ensure it’s not confused with someone else’s that looks similar.
5. Add channel art. This is an image that is seen at the top of your channel page. YouTube will show examples of how the image will be displayed on the website, a TV, or a mobile device. Try to put the focus of the picture in the middle; when your channel is viewed on a mobile device, the sides of the picture will be cut off. You don’t want to be left with half your face!
- Choose art that grabs viewers’ attention. It should be 2560 x 1440 pixels, and it must be relevant to your channel’s message.
- Include your channel’s name or a message in the channel art. This will help solidify your name in the viewer’s mind.
- Change your channel art regularly. Unless you want to set a brand image by keeping the same picture, consider regularly changing your channel art about what content you are releasing in your channel. For example, if you are doing comedy sketches, change the channel art so that it relates to your current set of sketches.
- You don’t need Photoshop. GIMP, Picmonkey, Pixlr, and Krita are examples of programs you can use to draw for free.
- Don’t steal art. Never take someone else’s work without permission. Use free stock photos or draw your own.
6. Describe your channel. Add a brief description for your channel to let the viewer know what kind of content to expect. To adjust the channel description, click the About tab in the main channel window. From there click the “+ Channel description” button.
- Use the description to include links to your other websites, or to update news about your channel. Discuss who appears in your videos and link other related channels.
- Make sure your description makes sense, because it is publicly visible at all times. It should most likely be a brief description of you and your channel.
7. Name your channel. Look at your description and the intended video content. Use this to determine the name.
- For example: if your videos are about knitting beautiful hats, you could call it: Proudly Knitted; The Infinite Knitter; or Woolly Mountains. And so forth.
8. Add some links. If you add links to your social media from your channel, make sure you have created a separate account for each example, Facebook page, Twitter account, Instagram account. But remember, it’s not always recommended to do this.
*Source: Wikihow (Make a Youtube Channel)
Why is this a full-time job?
In order to be able to present a video of a few minutes, a lot of time has to be invested in the planning, after all, enough film material (i.e. shooting time) is required to be able to upload a great video.
The only thing is that the cake is not eaten, because the cut is still missing. According to some well-known YouTubers like LeFloid, this preparation and editing for a 5 minute video can take up to 1 ½ days. So a lot of patience, technical know-how and ambition are required here.
In order to produce high-quality videos, you naturally need high-quality equipment.
How can you make money on YouTube?
Basically, the business model on YouTube is easy to explain. A YouTuber partner can apply for more than 1000 subscribers.
According to the YouTube criteria it says:
“The YouTube Affiliate Program gives YouTubers the ability to monetize their videos in a variety of ways. This can generate income through advertising, paid subscriptions and merchandise.”
The YouTube business model is as simple as it is effective. First, a partner program is activated and then commercials or text ads are integrated into your own video. Banners can also be placed in the respective channel view.
With every click, with every view of the video, the chance of a partnership increases. As soon as you have become a YouTube partner, you are entitled to place advertisements or text ads in your videos.
By placing ads and clicking on them, viewing them or calling them up, you generate a certain amount of revenue.
How much can be earned with a YouTube channel depends primarily on the number of viewers and subscribers. The exact income of a Youtuber is therefore difficult to measure. In addition, YouTube has a strict confidentiality clause with its own partners, which is why nobody who makes money with YouTube videos is actually allowed to reveal how much money the account has reached at the end of the month.
But one thing shouldn’t be forgotten: in fact, only a few dozen YouTubers can live on this salary. Thus, for most, the profession of YouTuber is more like a time-consuming hobby with a little pocket money. There are more ways to find your dream job on our website under the heading “Work and Education”.